Top 5 Beauty Retail Apps on iOS in Europe Q2 2022

In the second quarter of 2022, the top beauty retail apps on iOS in Europe showed diverse trends in downloads and active users. Data from Sensor Tower reveals the following insights:

LOOKFANTASTIC: Beauty & Makeup saw a dynamic quarter with weekly downloads peaking at around 23K in late April. Active users experienced a general upward trend, starting at 52K at the beginning of the quarter and reaching approximately 68K by the end of June.

Douglas - Parfüm & Kosmetik maintained a steady download rate, with a slight peak of around 15K in mid-April. The app's active users hovered around 85K to 91K throughout the quarter, showing stability in user engagement.

Superdrug - Beauty and Health experienced consistent weekly downloads, averaging around 9K to 10K. Active users saw a gradual increase from approximately 25K at the start of the quarter to around 30K by the end of June.

GLAMOUR Shopping had a notable spike in downloads at the beginning of April, reaching nearly 78K. However, downloads dropped significantly afterwards, stabilizing around 1.3K by the end of June. Active users followed a similar trend, peaking at approximately 86K in early April and then declining to about 4.5K by the end of the quarter.

Lastly, flaconi showed a significant increase in downloads mid-April, with a peak of around 13K. Active users grew steadily from about 2.8K in late March to nearly 29K by the end of June.

For more detailed insights and data, visit Sensor Tower.